Ad Recall: Why That Ad Wasn't as Awesome as You Thought

Creating an ad that both entertains and deftly makes a product pitch is, of course, not an easy task. If it were, then there would be no reason for ad agencies. (Some insist that there still isn't.) Fortunately, measuring recall is a fairly simple process. All you need to do is ask consumers if they remember an ad.
Ad Recall: Why That Ad Wasn't as Awesome as You Thought