“I Like it on” Facebook Status

The “It” within the status refers to the purse and not anything else as you might have imagined. If you didn’t get the link/idea yet, don’t worry. We didn’t get it either. But the idea of the grass-roots effort seems to be that the sexy-yet-enigmatic updates will encourage women and men to think about breast cancer, according to Time magazine.
“I Like it on” Facebook Status for Breast Cancer Awareness Goes Viral