Restaurants Use Menu Psychology to Entice Diners

The use of menu engineers and consultants is exploding in the casual dining arena and among national chains, a sector of the business that has been especially pinched by the economy. In response, they are tapping into a growing body of research into the science of menu pricing and writing, hoping the way to a diner’s heart is not only through the stomach, but through the unconscious.
Restaurants Use Menu Psychology to Entice Diners